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Our latest guide covers the nuts and bolts of a modern omnichannel strategy, as we aim to help demystify the concept and provide tips and tricks to make success more attainable.

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An integrated approach to customer engagement that focuses on enabling customers to move seamlessly between browsing, shopping, purchasing, and returning products through a variety of channels—including physical stores, social media, websites, voice, SMS, chat, and more.

The best digital experiences engage and inspire customers before, during, and after the transaction. They also seamlessly integrate with the physical experience to deliver an omnichannel experience, helping customers plan for store trips, learn about products, and interact with retailer loyalty programs.

Omnichannel touchpoints in retail are becoming an increasingly influential consumer preference—which makes it a powerful differentiator in the saturated retail environment.

Omnichannel retail represents an integrated approach to customer engagement that focuses on enabling customers to navigate a singular customer journey through a variety of channels.

What separates common multichannel strategies from memorable omnichannel ones? Organizations that think customer journey first, channel second.

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As part of the Microsoft Catalyst program, our experts run an envisioning workshop with clients, where we  jointly define how to enable the digital transformation of the client's organization.

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