The 2022 Guide to Omnichannel Retailing

Definitions, Strategies and Examples

Our latest guide covers the nuts and bolts of a modern omnichannel strategy, as we aim to help demystify the concept and provide tips and tricks to make success more attainable.

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What is Omnichannel Retail?

An integrated approach to customer engagement that focuses on enabling customers to move seamlessly between browsing, shopping, purchasing, and returning products through a variety of channels—including physical stores, social media, websites, voice, SMS, chat, and more.

INSIDE THE GUIDE

Learn how to:

Define Omnichannel Retail Strategy

Assess Your Organization's Current Retail Experience

Implement an Omnichannel Transformation

Build on Existing Omnichannel Best Practices

The best digital experiences engage and inspire customers before, during, and after the transaction. They also seamlessly integrate with the physical experience to deliver an omnichannel experience, helping customers plan for store trips, learn about products, and interact with retailer loyalty programs.

BRIAN LANNAN – VP OF RETAIL EXPERIENCE, AVTEX

Key Takeaways

Omnichannel touchpoints in retail are becoming an increasingly influential consumer preference—which makes it a powerful differentiator in the saturated retail environment.

Omnichannel retail represents an integrated approach to customer engagement that focuses on enabling customers to navigate a singular customer journey through a variety of channels.


What separates common multichannel strategies from memorable omnichannel ones? Organizations that think customer journey first, channel second.

AVTEX AND MICROSOFT

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